I am working on a logo for someone.
It is taking some time, as all logos do.
As with any logo there are several aspects that go into the final design that need to be created independently. (If there’s a sun in the image, then the entire sun should be created, etc.) This is so that when your client is standing over your shoulder saying “make it smaller, no wait, can you make it bigger?” Then you can do so with ease. Flexibility is of the utmost importance.
Obviously, there are exceptions to the rule. But for the most part it’s a good idea to put in the work as part of the foundation so that you make life easier on yourself (and your client) later.
Once all the aspects are created, it becomes easy to layer, mask out, mix, move, and change colors at will. Logos must always be vector.
Why vector, when doing it in Photoshop would be so much easier?
Well when a client has the vector source file, they can expand it or contract it as much as they want without losing quality. Or, if they don’t have the software, you can create these expanded or contracted files for them (from the vector file) in an instant. In other words, you can open up vector file in Illustrator thats 8 inches long by 8 inches wide, then transform it so that it becomes 10 feet long by 10 feet wide without it ever becoming pixelated or losing any sort of quality.
The crispness remains, so long as all the transformations are done using the vector file.
Ok I geeked out here, that is enough.